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PART 1: Foundations & Presentations — 14:15–15:45 (90 min)

• 14:15–14:20: Welcome & Introductions

• 14:20–14:35: Keynote: Alan Dix

• 14:35–14:45: Background: Defining a UXR POV

• 14:45–15:35: Primary Paper Presentations (5 min each)/Active Listening

• 15:35–15:45: Secondary Participant Introductions (~90s each)

BREAK — 15:45–16:30 (45 min)

PART 2: Trifurcation of UXR Role & Building a POV — 16:30–18:00 (90 min)

Group Exercise

• 16:30–16:40: Preparing your POV

• 17:15–17:30: Leveraging Existing & Building New Play Cards

• 17:30-17:50: The Executive Pitch

• 17:50-18:00: Closing Reflection & Next Steps